Byrd Digital

Digital marketing, sometimes referred to as website marketing, can be broken down into a number of important features and services:

SEO Services
Search engine optimisation, most commonly abbreviated to "SEO", is the process of getting your website found on search engines like Google when people make a search relevant to your business, services or products.

Regardless if your website is e-Commerce or selling services it will drive leads and sales into your business if it is found for the search terms people use (often referred to as "keywords") to look for them in Google.

SEO requires experience and understanding of how Google reads your website. What messages and information you want Google to read for a webpage or website and knowing where to place that information so search engines can find it. A good SEO company will have a proven track record of ranking websites high in the search results.

SEO works best when the proven methods of obtaining rankings are applied in conjunction with latest trends that are driving traffic. An example of this is the "near me" phenomenon, which has seen a 150% growth in the last 12 months, where mobile phone users are adding "near me" to their search query i.e. "SEO Company near me". These customers are looking to buy and buy from a local service or product supplier.

Although SEO can be a stand-alone service, it is most effective when combined with PPC, social media and reputation marketing. SEO is also the cornerstone of effective PPC, social media and reputation management campaigns.

Pay Per Click
Pay Per Click (PPC) often referred to as "Google Advertising" or "online advertising" is where you position adverts at the top of the search results for specific search terms. These search terms can be the words people use when in the "research" phase of making a purchase or targeted at the "buying keywords" when potential customers are looking to buy.

Although your advert, depending on your budget, can be shown every time a search is made, you only pay when an internet user clicks on your advert and is taken to your website or calls you direct from the search results page meaning you only pay when you get a click from a potential customer hence the name for this form of marketing of Pay Per Click (often abbreviated to PPC).

How much you pay for each click is determined by a few factors. The "cost per click" (abbreviated to CPC) is determined by the quality and relevancy of the advert to the search term being used and the relevancy of the page on your website that the potential customer land on. These factors contribute to your overall "quality score". The higher your quality score, the less you pay per click and less you pay per lead into your business.

Social Media Marketing
Social Media platforms such as Facebook and Twitter are now legitimate places for a business to attract leads. Facebook has over 38 MILLION active and regular users in the UK and the number is anticipated to rise to over 42 MILLION by 2020. Regardless if your business sells to consumers or other businesses, your potential customers are on Facebook and using it often.

Facebook is excellent at raising awareness during the customers "research" stage, reminding them of your services or products during the "consideration" stage and putting your specific products in front of potential customers at the "buying" stage. With such a large audience and the flexibility to target customers throughout the buying process, Facebook can be a good avenue to generate leads and sales and to deliver a great return on investment.

A good digital marketing agency will have a proven track record in delivering highly effective Facebook advertising campaigns. The very best digital marketing agencies will be able to demonstrate the conversion rate and cost per lead of your social media marketing.

Again, social media marketing and specifically Facebook marketing can be carried out as a stand-alone activity however it works so much better when combined with SEO and/or PPC. When a potential customer visits your website their computer is marked as having visited. This then allows you to target the user of that computer, who has shown an interest in your products or services.

Reputation Management
When considering making a purchase, a potential customer will scour the internet to find feedback and reviews from previous customers. Your online marketing and sales can live or die by the reviews for your business, services or products. Ensuring that positive reviews are easy to find and that any negative feedback is managed well, can be a huge benefit to your conversion rate.

Digital marketing companies call this "reputation management" or "online reputation management" however, in reality, it is creating systems to generate customer reviews and customer feedback ensuing positive customer satisfaction is captured and easy to find for potential customers.

Many businesses are concerned with allowing the public the ability to openly provide feedback. You cannot please all of the people all of the time, and companies worry that a bad review will have a negative impact on their business. Firstly, if someone is determined to leave a bad review for your business they will find a platform to do so and there are 1000's of platforms to choose from. It is better to have control of where customers are encouraged to leave a review. Secondly, a poor or bad review, if managed well, can be a positive for your business. Engaging with a bad review highlights that you care about feedback and subsequently, you care about your customers. One well managed bad review can be as good for your business ten good reviews.

A good digital marketing company will use one of the handful of recognized review platform and provide the tools and means of allowing you to capture, manage and respond to customer reviews.

Digital Marketing - What's in store?

The arena of Digital marketing is extremely competitive and highly volatile... During the start of every year the strategists in the field of digital marketing sit at their desk to design and discuss upcoming trends, challenges and opportunities to bring out strategies to take the marketing techniques to the next level!

The traditional methods that were used few years back are no more a fashion. In the ever changing market these techniques, either became outdated and vanished or evolved itself as new strategy. The techniques that were used last year may not be finding the same importance, relevance or order of preference!

After studying and analyzing the emerging trends, the strategists have lined up the most effective marketing techniques that is going to shake the field this year and beyond!

Digital Marketing Strategy is one word that is echoing everywhere!

Mobile phone centric

We all know that Google has phased out all websites that are not mobile phone friendly. Not only Google, remaining search engines and other digital platforms will also start doing this! The websites and applications that are mobile phone optimized only will remain!

Apart from mobile phones, other handheld devices, wearable technologies like smart watches and other smart devices will find top a place in digital marketing techniques.

Videos to rule!

Videos are already a rage on digital platforms. In the coming years, video based advertisements, and other marketing techniques are going to dominate the scene and heavy investments will be pumped into!

Like YouTube and Facebook, many other social media websites will be fitting that plug-ins for those video streaming.

Content matters

Content, as it is called the 'King' of digital marketing, is going to reach another level of importance. Well devised, high quality content will always command a respect in the market. Creativity, skill and knowledge on the written subject will make a huge difference! Interactive content has already found its way as the best digital marketing strategy...

Just not writing, in-depth discussion and analysis of things in the content is what that is expected from the marketing strategists!

Mobile Apps

Every smart phone user will have at least 5 or 6 apps in their handset. Apps are now designed to cover every aspect of the day-to-day life activities... From necessities to fun area, from people of all walks of life to profession, Apps are there for everything! Slowly, websites will be replaced by these apps!!

Social Media

Social media sites are already enjoying an enviable position in the marketing arena. It will remain as one of the most favourite hangout places of the younger generation... Twitter like sites are expected to lose its place in digital marketing, and Facebook and other video supporting sites will come out with various innovations, creating a revolution in digital marketing strategy!

Conversion Rate Optimization

CRO or Conversion Rate Optimization, visitors becoming consumer, is going to be used as one of the major techniques of future digital marketing strategies. This system, at present, is still at the beginner level, but is expected to find its right place soon!

Search algorithm will change

Google is the search engine that is widely utilized by the internet users. People are already searching with other engines, which uses a different way of search optimization. Google itself is slowly changing some basics, and in coming years, a new wave of search algorithms will make a stride in its own style!

Chatbots and AI

Chatbots and other Artificial Intelligence based technology and techniques are also expected to rule the roost, and future will be more interactive based techniques like these. Interaction is the key. It always pays good results in marketing campaigns. These techniques are sure to evolve to another level paving way for a dominant role in digital marketing!

Learn more here : https://byrddigital.com/little-rock-seo/

Little Rock , AR

501.200.4816